scalp revival charcoal + tea tree cooling hydration scalp mask
scalp care = skin care
The launch of the cooling hydration mask was used to promote the entire scalp revival collection. The scalp shampoo had been a bestseller for sometime, this launch gave us the opportunity to drive home the concept of scalp care as skin care. visual focus was on cool blues, ice and mint/aloe as the entire line leaves a cooling sensation on the scalp. educating the customer on skin care for the scalp was also priority.
still life + beauty photography
additional photography for social channels
teasers
launch
email blasts
before/afters - retailers could choose between a more traditional option or a version taken with a magnifying scalp tool
paid influencer/creator
Collection kits featuring scalp mask
digital ads
always on education
